Seth Godin does it again in this short article, “The Simple Power of One A Day:”
There are at least 200 working days a year. If you commit to doing a simple marketing item just once each day, at the end of the year you’ve built a mountain. Here are some things you might try (don’t do them all, just one of these once a day would change things for you):
- Send a handwritten and personal thank you note to a customer
- Write a blog post about how someone is using your product or service
- Research and post a short article about how something in your industry works
- Introduce one colleague to another in a significant way that benefits both of them
- Read the first three chapters of a business or other how-to book
- Record a video that teaches your customers how to do something
- Teach at least one of your employees a new skill
- Go for a ten minute walk and come back with at least five written ideas on how to improve what you offer the world
- Change something on your website and record how it changes interactions
- Help a non-profit in a signficant way (make a fundraising call, do outreach)
- Write or substiantially edit a Wikipedia article
- Find out something you didn’t know about one of your employees or customers or co-workers
Enough molehills is all you need to have a mountain.
He’s speaking of business and marketing, but the concept applies to any endeavor in life:
Are you working on a writing project? Write just one page a day (250 words or so) and in 200 working days you’ll have a 200 page manuscript.
Are you trying to declutter your home of extra gunk? Discard just one thing a day and in 200 working days you’ll have 200 fewer needless items.
Are you trying to save money for a small purchase? Set aside just one dollar a day and in 200 days you’ll have $200 to spend.
You get the idea.
“The journey of a thousand miles begins with a single step.” And it ends when you add all those millions of single steps together.